Paul BooKMarK

Agel Enterprises was founded in March 2005 in Provo, Utah by Glen Jensen. Agel sells a unique nutrition delivery system they call ‘gelceuticals’, which they claim to be the world’s first nutritional supplements suspended in a gel. Critics have argued that such products are not new but concede that Agel could very well have been the first to target adults as a market for these types of products. Some of the Agel’s supplements are certified as kosher or halal, making them acceptable for Jews and Muslims to ingest, which probably accounts for its success in Israel and many Muslim countries like Malaysia and Indonesia. Agel now sells its products in 53 countries.

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